
Pride In Community Appearance (PICA) was honored last night at the 2026 Main Street Iowa Development Awards in West Des Moines, recognizing outstanding efforts to revitalize downtown districts across the state.

The Iowa Economic Development Authority’s (IEDA) Main Street Iowa also celebrated its 40th anniversary during the 2026 Main Street Iowa Development Awards, recognizing outstanding efforts to revitalize downtown districts across the state.
Eighteen projects received Main Street Iowa Development Awards, while 45 recipients were recognized with leadership awards for their contributions to local Main Street programs. PICA was a leadership award recipient. The Leadership Award recognizes inspirational leadership and volunteers who make significant contributions to the local Main Street program.
“Over the past 40 years, Main Street Iowa has grown into one of the strongest and most respected statewide Main Street programs in the country, and that success comes directly from the people doing the work in these communities,” said Debi Durham, director of IEDA and the Iowa Finance Authority. “Local leaders, volunteers and business owners continue to invest in their downtowns and create places where people want to live, work and gather. Tonight’s award winners reflect the creativity, collaboration and commitment that continue to move Iowa communities forward.”








